A Global Icon
KitKat was first launched in London in 1935 as "Rowntree's Chocolate Crisp." It was later renamed to KitKat in 1937. Today, it is enjoyed in over 80 countries worldwide.
KitKat Facts & History
The Famous Slogan
The iconic "Have a break, have a KitKat" slogan was first used in 1957 and has since become one of the most recognizable advertising taglines in the world.
The F1 Collection
The latest innovation is the KitKat Formula One collection, featuring race car-shaped chocolates. This premium collection is the target of the recent 12-tonne heist that our Stolen KitKat Tracker is designed to monitor.
Sustainable Cocoa
KitKat is the first global confectionery brand to use 100% sustainably sourced cocoa, supporting farmers through the Nestle Cocoa Plan.